1. Information We Collect

We collect the following types of information to provide you with the best possible shopping experience:

Personal Information You Provide

• Full name
• Email address
• Shipping and billing address
• Phone number
• Payment information (processed securely via third-party payment processors)
• Order history and preferences
• Any correspondence you send us

Information Collected Automatically

• IP address and device information
• Browser type and operating system
• Pages visited, time spent, and navigation patterns
• Referring website and search terms
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfil your orders
• To send order confirmations, shipping updates, and customer service communications
• To respond to your enquiries and provide support
• To send marketing emails about new collections, offers, and promotions (only with your consent)
• To improve our website, products, and services
• To detect and prevent fraud or unauthorised activity
• To comply with legal obligations

3. Legal Basis for Processing

Under applicable data protection laws, we process your personal data based on the following legal grounds:

• Contract: To fulfil our contractual obligations when you place an order
• Consent: For marketing communications and non-essential cookies
• Legitimate interests: To improve our services and prevent fraud
• Legal obligation: To comply with laws and regulations

4. Sharing Your Information

We do not sell your personal information to third parties. We may share your data with trusted partners who help us operate our business, including:

• Payment processors: To securely handle transactions (e.g., Stripe, PayPal)
• Shipping carriers: To deliver your orders
• E-commerce platform providers: Such as Shopify, which hosts our store
• Email marketing services: To send you newsletters (e.g., Klaviyo, Mailchimp)
• Analytics providers: Such as Google Analytics, to understand website usage
• Legal authorities: When required by law or to protect our rights

All third parties are contractually required to protect your data and use it only for the purposes we specify.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

• Remember your preferences and shopping cart items
• Analyse website traffic and performance
• Deliver personalised content and advertisements
• Ensure secure login and checkout

You can manage your cookie preferences through your browser settings or our cookie banner. Disabling certain cookies may affect your experience on our site.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, including to comply with legal, accounting, or reporting requirements. Order and transaction records are typically kept for 7 years in accordance with financial regulations. Marketing data is retained until you unsubscribe or request deletion.

7. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data ("right to be forgotten")
• Restriction: Request that we limit how we process your data
• Portability: Request your data in a machine-readable format
• Objection: Object to the processing of your data for certain purposes
• Withdraw consent: Opt out of marketing communications at any time

To exercise any of these rights, please contact us at support@entreelltd.shop. We will respond within 30 days.

8. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL encryption for all data transmitted between your browser and our servers
• Secure payment processing through PCI-DSS compliant providers
• Restricted access to personal data on a need-to-know basis
• Regular security audits and updates

While we take reasonable steps to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but will notify you promptly in the event of a data breach that affects your personal information.

9. International Data Transfers

As we may use service providers located outside your country, your personal data may be transferred to and processed in jurisdictions with different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by relevant regulatory authorities.

10. Children's Privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us immediately so we can remove it.

11. Marketing Communications

If you have opted in to receive marketing emails, you can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any email, or by emailing us directly at support@entreelltd.shop. You will continue to receive transactional emails related to your orders, as these are necessary to fulfil our contractual obligations.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.

14. Complaints

If you believe we have mishandled your personal data, please contact us first at support@entreelltd.shop so we can address your concerns. You also have the right to lodge a complaint with your local data protection authority.